- The Predictive
- Posts
- The STR Trends Tracker #1224
The STR Trends Tracker #1224
Justin Beasley
December 13, 2024
TRACKER
Smokies STR Trends: December Edition
The numbers are in, and they tell quite the story! Here’s what happened in 2024:
Highlights
40,281,340 people explored the Smoky Mountains this year!
22,391,610 were day-trippers
17,888,730 stayed overnight
36% of visitors came to connect with family and friends.
Luxury properties commanded 30–35% higher nightly rates than others.
The Average Daily Rate (ADR) for November was $390.
The average occupancy rate in November hit 62%.
Who’s outperforming the market?
As I dive into this month’s trends, one question stands out:
“Who are the STR operators absolutely crushing market averages—and how are they doing it?”
Looking ahead to the new year, it’s crucial to identify what separates top-performing properties from the rest. Even in a volatile market, there are operators generating standout revenue—and it’s not just luck.
Here are the Top 5 most occupied STRs in the Smokies for 2024 according to AirDNA. All properties fit the following criteria:
Available to rent at least 300 nights in 2024.
Nearly perfect 5 star ratings.
Near 100% Occupancy.
It’s no wonder their revenue is sky-high! But what’s their secret sauce?
Shared characteristics of smoky mountain superstars
These properties have a few key things in common:
Professional marketing – Their listings don’t just inform; they inspire.
Stellar reviews – Guests love them, and they’ve got the receipts to prove it.
Smart layouts – No “over-sleeping” here; they focus on comfort, not cramming.
A view to remember – Most of these properties offer unforgettable views.
The big takeaway
The best operators aren’t chasing heads in beds—they’re curating experiences. From professional marketing to confident reviews, they focus on creating an emotional connection with guests. The result? Guests feel cared for before they even arrive.
Check out the Top 5 performing properties below
Whether you’re dreaming of your next Smoky Mountain getaway or leveling up your own STR game, these listings are worth a closer look! Time to get ready for 2025!
COMMUNITY BENEFITS
The Predictive Partners & Opportunities
🌄 Ready to buy or sell in the Smokies? Tired of analyzing and ready to get to action? Get connected agents who understand STR investing today!
🛏️ STR Furniture from top suppliers. In need of new furniture? Work with our design partner to access commercial grade STR furniture near wholesale rates.